Becoming a Great Salesperson

Building a Customer Base Part 1

Find customers: they can’t love you if they don’t know you.

In your 1st year in business or at a sales job, your mission should be to find new customers. They are all around you and because we know from the previous post: most salespeople don’t have….. Continue Reading

Building a Customer Base. Part 2

Make their buying experience a WOW experience.

When a customer arrives, have their name ready. (Write them down if you have to, but do not forget their names.) Make eye contact, ask questions that are important to them like “Wha….. Continue Reading

Building a Customer Base. Part 3.

Help your customers fall in love, then they’ll come back

…It is a shame, I meet salespeople all the time that are selling the same number of products as they did last year, and because of how small margins have become, are making less fo…. Continue Reading

Building a Customer Base. Part 4.

Don’t Prejudge Anyone, They All Deserve the Best From You.

…My first reaction was to come up with an excuse, in my mind the excuse came in the form of what the man was wearing.

“Dad, he can never buy a car, look at how he is dressed…. Continue Reading